Somewhere in the part of my brain that tries to make sense of all the input that constantly and without any real break bombards me, the part that turns this cacophony of data into what constitutes as my perception of reality, there is a tiny little sensor that tingles when someone is being a complete and utter Kackn00b.
You might now wonder what this weird word means. If you don’t: skip this paragraph. Kackn00b is a weird mixture of German and the language that might be called 1337speak. A n00b – or newbie – is someone, who is new at something and therefore makes mistakes. That is not so bad, beginners make mistakes, learn from it and then – either give up and do something else or get better. Or, as a third option, refuse to learn from their mistake, from advice and just bumble on doing dumb stuff over and over again, often oblivious to their – and I want to excuse the language here – epic fails. Very often, these people like to think that now, that they have done so much of the same thing, they could be considered experts. These kind of people in moments when they think they completely are ruling the world and yet at the same time are doing so dumb and obvious mistakes – those I like to call Kackn00bs.
And yes, I am well aware that there have been moments in my past and most likely will be (many) moments in the future where I might very much be part of this group of people.
Anyway, let’s welcome back the people who already knew all this and decided to jump over the last paragraph and go straight to the award ceremony for the irregular crowned Kackn00b of the Day.
The winner today is the pretty anonymous person behind the Facebook user account Photokina Imagingworld.
This looks like the official Facebook account for the actually very interesting photography fair Photokina in Cologne – entries from the 2008 event and pretty official sounding posts made me think so at least. Now I am the last to say that companies and events shouldn’t use social media. Pretty much the opposite, in fact. I want them to embrace it. But being a Kackn00b doesn’t help. I do not want to be a friend of an international fair. I want to (and try hard to) be a friend of people. Human beings. I on the other hand have no problem what so ever to be a fan of a company, a product or an event. I’d probably the first who’d click on the “Become a fan” page of the Photokina. In fact, I did. So who is Mr “Photokina Imagingworld” and which one is the official profile/page of the fair? I might not find out, nor do I care too much. Registering a profile as an event instead of using the fan page mechanism on the other hand seems pretty daft to me though and thereby I aware the award to whoever did it and thought it would be a good idea to try to add me as a friend.
Especially after the PR department of the Photokina managed last year to give out my email address that I never gave to them, to ominously only one company that then proceeded to spam me with random junk. All in all I get the feeling that the whole PR/Social Media department of the Photokina seems to be in a fine mist of kackn00bery deluxe.
And please correct me, I would like to be wrong.